Contemporary Advertising, 15e, is one of the best-selling advertising texts in this field. Presenting Advertising as it is actually Practiced. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and Arens draws from his own industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Contemporary Advertising and Integrated Marketing Communications 15th Edition – (PDF)
The Book is in Pdf Format , will be deliver through Email. 1-3 hr Delivery time.